Friday, June 6, 2014
In this case the word crazy is spelled with a k. That makes it the cool kind of crazy, the marketable kind. Crazy isn’t all bad. Crazy connotes the unique power of iconoclasm. Crazy connotes boldness. Crazy always connotes different but sometimes different is better. Sometimes different is strong, stronger than the rest. Strength is an admirable quality when it comes to glue. This must be the kind of crazy that’s spelled with a k.
But no one would ever think of making a product called kripple glue. Who the hell would buy it? Anything that you glue with kripple glue is bound to fall apart right away. Cripple connotes weak weak weak weak weak, no matter how you spell it. It cannot be salvaged with a k. Cripple is beyond redemption, even more so than crazy.
I used to feel sorry for those people we all call crazy. I used to think they were even more frowned upon and shunned than physical cripples. But I don’t feel that way anymore, ever since I fully considered the connotations of krazy glue
There are two marketing scenarios that call for spelling a word that begins with a hard c with a k instead. The first is if you want to be katchy, as in Kool cigarettes or Kars4Kids. The second is when something isn’t quite what it claims to be and you want to cover your ass, as is krab. A krab kake probably contains more rubber than fish. But the FDA can’t say shit about it because there are no regulations defining what constitutes a krab.
This later scenario presents the most plausible rationale for spelling cripple with a k. A kripple is a fake cripple. And there are plenty of kripples out there. Kripples all over the place in movies and television shows. And the actors who play kripples usually win awards. And according to the republicans, the streets are teeming with kripples who are trying to scam Social Security and Workers’ Comp.
And continuing along this line of logic, a strong case can be made for spelling the word courage with a k, or at least the type of courage a lot of people ascribe to cripples. They say we’re brave and courageous just because we’re not dead, which means I guess that when we die we’re being chicken shits. This is fake courage. Kourage. Maybe someday the president will award fake medals for this type of fake courage. Call it the Kongressional Medal of Kourage.
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