Sunday, January 12, 2020

Demographic Immunity

I am immune from car sale commercials. No matter how much of a super spectacular blow-out of a sale the ecstatic spokesactor or local dealership owner proclaims it to be, it all just bounces right off of me. Because the only kind of car I’m ever going to buy is a cripple accessible minivan. And you never see or hear commercials for a super spectacular blow-out sale on cripple accessible minivans.

You would think this would be something I’d mourn. But it’s not. Car sale commercials actually make me feel the opposite. They make me feel grateful to be who and what I am. It’s a relief to know that spokesactor or local dealership owner isn’t talking to me. One of the great struggles in life is to tune out the torrent of sales pitches we encounter each day and keep focused on what’s real. I can tune this one out without expending any energy. It’s a blessing.

Car sale commercials also make me feel grateful that I am the type of cripple that will never ever be able to walk or be any less crippled than I already am. Otherwise this sales pitch might shame me into spending hours and hours walking on a treadmill in a physical therapy gym in the hope of becoming uncrippled enough to someday take advantage of the super spectacular blow-out car sale. In a capitalist society where your worth is measured by how many people are trying to sell you something, the temptation would be great.

My crippledness gives me an armor their arrows cannot penetrate. I call it demographic immunity. Sometimes being so far outside the mainstream demographic that no one notices your existence ain’t such a bad thing.

I wonder if cripples who have no legs feel the same way about commercials for shoe sales. And what about cripples who eat through stomach tubes? Do they feel blissfully immune from food commercials? I sure hope so.

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